The Hidden Forces Behind Your Food Choices | Sarah Lake | TED

What we eat is less about what we choose and more about what’s offered to us, says food and climate expert Sarah Lake. Unpacking how governments and companies have driven up meat consumption in the US through extensive marketing, she explains how we could employ these same forces to incentivize plant-based eating — for the sake of the planet, public health and global food security. (Recorded at TED Countdown Dilemma Series: Food on June 6, 2024) If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: Follow TED! X: Instagram: Facebook: LinkedIn: TikTok: @tedtoks The TED Talks channel features talks, performances and original series from the world’s leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Watch more: TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at #TED #TEDTalks #food