Magnum x Iris Apfel: True to Pleasure

MAGNUM x Iris Apfel - Never Stop Playing | Magnum Ice Cream Magnum. Iris year Magnum is celebrating true pleasure by collaborating with fashion icon, living legend and modern-day muse Iris Apfel. Who better to personify Magnum’s mission to #NeverStopPlaying than Iris? This is a woman who has always pursued her own path to pleasure. As Iris says: “I have always lived my life like no-one’s watching. What a waste to live in fear of judgment. Go for it!” #NeverStopPlaying at