Backstage Pass | The Recipe for Dior’s Global Success

According to “Inside the $7 Billion Dior Phenomenon”, a case study published by The Business of Fashion in 2022, Dior has become one of luxury fashion’s fastest-growing and most profitable businesses, with a growth spurt that saw revenues more than triple since 2017. Key to this success has been Maria Grazia Chiuri’s broad vision of the Dior customer, and the plethora of products that she has created for them. In the latest episode of Backstage Pass, Imran Amed talks to Dior insiders Natalie Portman, Elizabeth Debicki and Peter Phillips, creative and image director of Christian Dior Makeup, at the brand’s Autumn/Winter 2024 to understand the recipe for Dior’s global success. #PFW #Dior Video production by Maxim Sapozhnikov | @FashiontoMax Oleg vasilev, Anna Mishchenko, Viktoryia Niadzleka Subscribe to BoF’s YouTube channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: Twitter: F