Everlast - 𝐁𝐞 𝐅𝐢𝐫𝐬𝐭.

Be First, a well-known boxing term, is associated with dictating the pace of a fight by making your opponent follow your lead. Be First also means dictating the pace of your life, your goals, and your journey. Featuring some of today’s most talented athletes including heavyweight champion Deontay Wilder, UFC’s Dustin Poirier, undefeated pro boxer Mikaela Mayer and 12-year-old up and coming boxer Jesselyn Silva, the Be First message isn’t just regulated to the ring. Whether fighting to be the heavyweight c