The CEO of Dunkin’ Donuts, Dave Hoffman, now makes an admission. He said that the rainbow colored Donuts that were promoted as DEI message was a REALLY bad idea. Then again, he should have known better. The term Get Woke Go Broke has gained popularity by 2023 and is even stronger now 2024 as time progresses. Even the minorities who are supposedly catered to are sick of it. Play Stupid Games Win Stupid Prizes. His prize was a loss in the billions.
Here’s the article from Luxury Blog that we used.