Date Aid

“Tragic, trapped, fearful...” You wouldn’t put this on your Tinder profile, so why do some anti-poverty campaigns use pity to drive engagement? Frequent exposure to guilt-inducing messages and images of “starving children with flies in their eyes“ is making more and more people feel cynical about aid, distant from people in the global south, and that efforts to alleviate poverty are futile. The pitch isn’t working. To build long-term support for international development we need a new approach. We don’t h