2016 Borgward BX7 design footage

Elegance, sporty dynamism and commanding presence — these are the qualities of today’s Borgward automobiles. The design focuses on the vehicle’s hallmark OCTAGON-shaped radiator grille and its characteristic wing design, which invokes a host of different wing shapes, ranging from the rounded contours of the classic biplane wing to the angular lines of a modern jet plane. As Roland Sternmann, Global Executive Design Director at Borgward, explains, nature was another rich source of inspiration: “We borrowed t