#NextGenRanger - Designing a ‘Truly Global Truck’

Designing a truck for customers in 180 countries? Challenge accepted. We asked Max Tran, chief designer for the Next-Gen Ford Ranger where to begin and it all starts with you - the customer. Our design team spoke to pickup owners around the world to find out how they use their trucks and the challenges they have, then focused their design on meeting real-life needs. Hanging out to see more? The wait is almost over. We’ll be revealing the Next-Gen Ranger in all its glory on Wednesday, 24 November.