Effie Judge Spotlight: Norman de Greve, CVS Health

According to Norman de Greve, SVP & CMO of CVS Health, it’s critical for marketers to invest in the ability to create more relevant content for consumers – and this might include investing in data. “A company having its own first party data, [having] a great understanding of the consumer, is the most strategic asset they could have,” he said. “If you don’t have your own great understanding of consumers, then you are on the same playing field as all of your competitors.” Watch our full interview with de Greve to learn how he defines effective marketing, and three tactics for managing the influx of new options marketers face every day. View the full 2017 North American Effie Judge Spotlight series: Find Effie online: