New Opel. New Yellow. New Brand Identity.

Opel begins a new era with its refreshed CI. As a modern German brand we wanted a clear design and brand elements that express our claim and represent us in an unmistakable, progressive, bold and pure way. From Cold to Cool: Opel’s CI refresh has emerged not from the drawing board, but naturally from our DNA and founding spirit, which has always recognized the spirit of the times. The ‘New Opel’ look translates this spirit into a distinctive visual language. One of foundational principles of Opel’s new de