Cirrus Logo Reveal

Cirrus unveiled its newly evolved brand identity to reflect its unending quest for innovation. Cirrus created the Personal Aviation™ category of the general aviation industry with its best-selling aircraft – the SR Series and Vision Jet® – which make aviation more approachable, accessible and personal. As the category leader, Cirrus continues to combine its passion for innovation with its expanding customer ecosystem, bringing Everything in Reach™. Now, in addition to its state-of-the-art aircraft, Cirrus provides a comprehensive ownership experience for world-class flight training, product services and support, aircraft management, upgrades and accessories, sales, finance, insurance and more. Cirrus’ new logo represents the next generation of Personal Aviation while paying homage to the company’s best-selling aircraft, the industry and the environment it continuously innovates in.