Carlsberg’s new advertising campaign is putting unsuspecting couples in the hot seat. What would you do when walking into a movie theater only to see two available seats surrounded by 148 badass biker dudes? Would you sit down? Would you run away? Maybe the real question isn’t what would you do? The real question is do you have the balls to be yourself and to be a real man in any situation? Bravo Carlsberg, fantastic social experiment.
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Carlsberg’s Social Experiment
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