Is SAUDI’s use of FOOTBALL to Rebrand itself BANKRUPTING Them? : Geopolitical Case Study
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VIDEO INTRODUCTION:
On the 1st of January 2023, Christiano Ronaldo officially moved from Manchester United to a Saudi football team named Al-Nassr. In this deal, Ronaldo is said to be paid 200 Million dollars per season which is 1600 crores per year which comes to 4.3 cr every single day!! and you will be stunned to know that in the past 2 years, Saudi Arabia has literally sucked out the most valuable players in European football. This includes Karim Benzema from Real Madrid and N’Golo Kante from Chelsea. Cristiano Ronaldo, Sadio Mané, and even Liverpool’s captain, Jordan Henderson. and suddenly the Saudi league has become the biggest football spender in the world with an expenditure $ in sports deals alone. Now while most people might think this to be yet another set of big money transfers, I have to tell you that Ronaldo’s transfer was a defining moment in the economic revolution that Saudi Arabia is pursuing!! because you know what guys Saudi Arabia is in some deep trouble!!! This is the reason why they not just buying players but also bidding for the World Cup and they are also holding some of the biggest sports events in the world!!
So the question is,
What are the critical problems that Saudi Arabia’s economy is facing?
Why are they investing so heavily in football?
What is their economic strategy to survive in the 21st century?
and lastly, what are the study materials to help you understand Saudi Arabia’s strategy better?
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