Reebok and Robotor for a message that combines streetwear, technology, craftsmanship, and luxury.

NGG, a group specialized in the production and distribution of streetwear brands, and the operational partner of Authentic Brands Group for the relaunch of Reebok, has chosen ROBOTOR to announce the new strategies of the group to the world. The video shows the production stages of the minispot produced by involving Torart and Robotor: from the Carrara quarries to the ROBOTOR headquarters, where a BOT-ONE robot emerges from a block of marble two hands holding a Reebok shoe like a trophy. The backstage highlights the “system“ ROBOTOR. The text that accompanies the spot is significant: “The craftsmanship of luxury meets the culture of sport to shape the future expression of style.“ Marble is chosen as a symbol of Italy, sculpture for the values of craftsmanship, and technology of the robot for the necessary future vision, a future that does not betray traditional values but reinterprets them. ROBOTOR was born from the experience in the field of marble processing of the two partners w