Ol Pejeta Conservancy | The World’s Most Eligible Bachelor

OgilvyOne Africa The last living Northern White Rhino cannot mate naturally and we needed a source of funding for research into Artificial reproductive techniques, to enable him to breed through Southern white Rhino surrogates. The campaign dubbed “ The World’s Most Eligible Bachelor“ created a Tinder Profile where users could swipe right and donate to his cause. Credits: Advertised brand: Ol Pejeta Conservancy Advertising Agency: Ogilvy & Mather Africa, Nairobi, Kenya Regional Creative Director: Joao Espirinto Santo Regional Managing Director: Mathieu Plassard Creative Director: Alemu Emuron, Kwame Ny’ongo, Max Ngari Art Director: Sid Tomkins, Peter Hahn Copywriter: Alemu Emuron, Chris Wall Photographer: Black Bean Productions, Churchill Oele Agency Producer Heeral Gandhi Programmers Vimal Kaul, John Nguru PR Team Naomi Mutua, Catherine Karongo Ogilvy London PR, Ogilvy Mumbai