Ways S. Korean businesses are adopting AR technologies to improve customer experience

“머리 이렇게 해줘요“...AR•VR 실생활에 접목 South Korea is a leading innovator in terms of technology used in everyday life. One aspect of that is so-called augmented reality, where images of the real world have elements superimposed on them... in ways that can really stimulate the imagination. Businesses of all kinds are finding ways to use AR to better serve their customers. Cho Sung-min has more. A customer visiting a hair salon is brought in front of a screen which shows him a handful of hairstyles to choose from and how he might look with each of them. Since its implementation, augmented reality technology has been extremely beneficial for consumers who want to try before they buy. “I really like my new hairstyle since I could see how it would look on me before I even got my hair cut.“ “People are fascinated to see the before-and-after shots. It’s been a real plus factor for us.“ AR technology is also being used by eyeglasses stores. The screen allows customers to see how certain frames might look without even need