the double “S S “ in the logo are the Taichi Inside our body and the big TAICHI ,The universethe outside our body. JK is short form of JianKang, Means Health in Chinese. To get health, the inside Taichi must be harmonize with the Taichi outside our body. “ “ means that we need to modify our behaviors including feelings to to be harmonize with outside Taichi. the outline opposite J forms a simple Taichi image .in brief, harmonize ourself with the universe, inside balance and outside balance,then we can be healthy. JSKS sounds liks Just Kiss, and Kiss means there is love, and Love is the most positive energy inside the universe that cause people healthy both feeling and body. those who understanding this logo get rules of health and love even beauty.