Gareth Pugh - Paris F09 - fashion catwalk runway presentation on film media

Eschewing the conventional catwalk presentation, Gareth turned to the medium of film and the fantastical results were revealed, simultaneously at his Paris venue.... As for Pugh’s message — strong and graphic — it was obvious, even if the clothes weren’t entirely clear. Between the graphic effects and the seemingly black-and-white production, it was hard to tell what was what. There was a breast-baring, slashed shirt worn with pleated, oversize palazzo pants, a bubble coat and several variations on a spiky
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