Superflex Interview: Why We Flooded McDonald’s

What motivates a Danish artists’ group to make a movie where one of the most famous American fast food restaurants is inexplicably flooded? Superflex here comment on the content of their “post-apocalyptic movie” ‘Flooded McDonald’s’. Superflex’ starting point was to focus on the idea of the mass-production of food, and they felt that the most heavily branded fast food restaurant was McDonald’s. They built the restaurant from scratch, basing it on what a McDonald’s would have looked like in the 1980s, as th