ANTONY MORATO FALL WINTER 2023/24 CAMPAIGN | #unity

Antony Morato presents the new Fall Winter 2023/24 Campaign. For the Autumn/Winter 23/24 campaign, Antony Morato renews the message dedicated to the values of unity and uniqueness, firmly expressed in the concept of UNITY which continues to inspire the images of the coming season. The campaign and the collection express and narrate the spirit of movement and cultural contaminations. Through an approach of freedom of expression, represented by dynamic images in which profiles and inspirations of different nationalities and tastes converge, the campaign represents a tribute to inclusion: a seemingly heterogeneous group united by the same values can be recognised in the community. The collection presents, in its “Fashion“ declination, garments and outfits that highlight Antony Morato’s eclectic style, recognisable in the bright colours and graphic or animal inspired prints, details that characterise the total look proposed by the brand. Part of the shots are dedicated to the ’Formal’ world, clothes interpreted with slim silhouettes and bold colours such as air force blue, ice white and bottle green. Finally “Denim“: a celebration of the iconic jeans, in which the different fits are emphasised by the combination with simple white t-shirts in an essential look worn by the subjects barefoot. The lens of Haris Farsarakis immortalises the collection for the third season, against the backdrop of a white, clean, minimal studio that enhances the liveliness of the looks and the heterogeneity of the subjects. The scenes in the video, directed by Nicolò Terraneo, are also dynamic and emphasise an international male concept, complex in its diversity but very defined in its spirit of belonging and sharing the same values. For these contemporary protagonists, the group becomes the natural dimension of experience and expression, enhancing individuality without annulling the importance of union. The addition of an engaging voiceover underlines the freedom of expression, creating a true mantra that reflects Antony Morato’s brand values.