In Olympics launch, Adidas seek to broaden sport appeal

Adidas CEO Bjorn Gulden wants the brand to make shoes and apparel for a wider variety of sports, a departure from its previous strategy of focusing more deeply on fewer sports. For more News Digital News Raw Cuts, click the link below: Subscribe to the ABS-CBN News channel! - Watch full episodes on iWantTFC for FREE here: Visit our website at Facebook: Twitter: Instagram: #BreakingNews #LatestNews #ABSCBNNews