ASICS: Sink Or Sprint Test

To demonstrate the technical aspects of ASICS shoes, we created , a parallax scrolling site that houses 10 short, fun films, each about a different technical aspect of various ASICS shoes. Click to the right for a more technical look at what’s being demonstrated. Advertising Agency: Vitro, San Diego/New York, USA Creative Chairman: John Vitro Chief Creative Officers: Jonas Hallberg, Liron Reznik Creative Director: KT Thayer Copywriter: Schuyler