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Got a bad habit you just can’t seem to break? That’s because it’s literally wired into your brain.
Every single thought, action, and feeling changes your brain. When repeated enough times, a habit is formed. This week we’ll talk about how an advertiser in the early 1900s got half of Americans to pick up a new behavior - and make it a habit we all know today.
#habits #brain #neuroscience
REFERENCES:
The power of habit: Why we do what we do in life and in business, Charles Duhill, 2012.
Smith, K. (2016). Habit formation. Dialogues Clin Neurosci, 18(1), 33–43.
Schultz, W., Apicella, P., and Ljungbergb , T. (1993). Responses of Monkey Dopamine Neurons to Reward and Conditioned Stimuli during Successive Steps of Learning a Delayed Response Task. The Journal of Neuroscience, 13(3), 900-913
Christina , C. M., Chancey, J.H., Atwood, B.K., Luo, G., Neve, R., Ramakrishnan, C., Deisseroth, K., Lovinger, D.M., and Costa, R.M. (2016). Endocannabinoid Modulation of Orbitostriatal Circuits Gates Habit Formation. Neuron, 93(6), 1312-1324.
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It’s Okay To Be Smart is hosted by Joe Hanson, Ph.D.
Director: Joe Nicolosi
Writer: Kimberly McCoy, Ph.D.
Creative Director: David Schulte
Editor/animator: Karl Boettcher
Producers: Stephanie Noone and Amanda Fox
Produced by PBS Digital Studios
Music via APM
Stock images from Shutterstock
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