Dongfeng launches electric off road brand M Hero

Dongfeng Motor has unveiled its premium electric off-road brand, becoming the first Chinese car company to enter the segment. Dongfeng officially unveiled the brand, called M Hero, and its two concept vehicles, M-Terrain and M-Terrain S, at a launch event on August 27 in Wuhan, Hubei province, where it is headquartered. The M in the name M Hero is the initial of its Chinese brand name in pinyin (Mengshi) and also has more meaning, the automaker said.