Virals promoting the band HIM. Heartagram Publishing Ltd & Warner Bros. Music. 2007 © Stefan Lindfors. 3/10 “On the Bridge“

Warner Music (Los Angeles) and Heartagram Publishing Ltd commissioned Lindfors to produce a number of short signature films on the band HIM to be viewed on the internet. It was completely up to Lindfors how to structure these “micro films“, and the only request given in this pilot project was that none of the spots would exceed the length of 60 seconds. Lindfors decided to personally shoot the band on digital video on a promo tour for the new album “Venus Doom“. In the end Lindfors cut 10 films for the project, calling the spots for “HIM TRIPS 1-10“, and in addition he added a specific definition to each of the “Trips“ #/intro/menu/F/F-V/0201