Karim Rashid visits a cutting-edge shoe brand in medieval Italian town | Europe ByDesign Innovations

FESSURA was established in Italy, to change how style is interpreted and communicated. Tradition and Innovation are the inspiring and guiding impulses behind the brand’s design of high-performing sneakers, the result of constant evolution and research. You can see this story and more on Europe ByDesign streaming now at Subscribe to By Design TV for more great clips: Follow us on Instagram: Visit our website: