Behind the Scenes of Salomon ’Welcome Back to Earth’

Salomon, the French outdoor specialist, invites us to take a breath of fresh air and reconnect with nature in its latest brand campaign directed by Martin de Thurah and created by the agency DDB. “Welcome Back to Earth“ highlights the benefits of outdoor physical activity on our quality of life and mental health. With majestic settings filmed in Ljubljana, Slovenia, or Cortina d’Ampezzo in the Italian Dolomites, Salomon invites its viewers to detach from technology and the constant stress of the city to reconnect with nature. Forget the feeling of oppression we inflict on ourselves by living in urban environments and rediscover the sense of freedom that comes with being in nature. “Welcome Back to Earth“ is an antidote to urban life saturated with technology and disruptive elements, a refreshing return to our roots. By inviting us to adventure and discovery, Salomon not only promotes its products but aspires to a lifestyle where well-being takes precedence. Discover more & get in touch with our teams here: FOLLOW US Website: LinkedIn: Instagram: Facebook: CREDITS Agency: DDB Paris Director: Martin de Thurah DOP: Kasper Tuxen Photographer: Jake Jones Production Company: Henry VFX: The Mill Executive Producer: Lionel Juglair VFX producer: Laura Roddier VFX Supervisor: Alexis Baillia Flame: Alexis Baillia, Sébastien Kremer, Valentin Gingembre Editors: Peter Brandt (Brand Film), Francesco Roma (Category Films), Antonin Brones (Category Films) Chloé Charrier (The Mill) Colour: Jean Clément Soret Assistante étalonnage: Violette Madrid-Labeyrie Motion: Jean Yves Parent, Émilie Fouré, Olivier Jarry, Michael Moercant, Julien Pinot, Manon Baillet, Tanguy Puech, Julien Maurin 3D Environment: Stanis Alvarez BGLR Producer: Zuber Khan BGLR PC: Dominic Xavier BGLR Supervisor cleanup: Noushad Kallingal BGLR Lead Cleanup: Sachin Ranaware BGLR Roto Supervisor: Sivakumar R BGLR Roto Lead: Md Gazzali BGLR Matchmove Supervisor: Elangovan BGLRMatchmove Lead: Sagar Rana Full credits here