This 60 second advert for the conservative (and socially conscious) bank Standard Chartered takes its typographic approach throughout Asia, Africa and the Middle East.
Director: Stefan Sagmeister
Design: Joe Shouldice, Stephan Walter, Andrew Byrom
Design Studio: Sagmeister Inc., New York
Agency: TBWA Asia Pacific
Agency CD: John Merrifield
Agency Producer: Shareen Thumbo
Production Company: Passion Pictures
Client: Standard Chartered
Year: 2010