Ryan Holladay: To hear this music you have to be there. Literally

The music industry has sometimes struggled to find its feet in the digital world. In this lovely talk, TED Fellow Ryan Holladay tells us why he is experimenting with what he describes as “location-aware music.“ This programming and musical feat involves hundreds of geotagged segments of sounds that only play when a listener is physically nearby. (Filmed at TED@BCG.) TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at Follow TED news on Twitter: Like TED on Facebook: Subscribe to our channel: