How Kombucha Became A $500 Million Opportunity

It seems like kombucha, the fizzy fermented tea known for its probiotic properties, is having a moment: The U.S. market for the drink went from $152 million dollars in 2015 to $492 million dollars in 2019, according to research from Nielsen. Here’s how kombucha went from a niche farmers’ market beverage to a global phenomenon. » Subscribe to CNBC Make It.: About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It. Online Get the latest updates: Find CNBC Make It. on Facebook: Find CNBC Make It. on Twitter: Find CNBC Make It. on Instagram: #CNBC #CNBCMakeIt #Kombucha How Kombucha Became A $500 Million Opportunity