Academia’s ‘Cesspool’ & Hollywood’s Man-Children with Gad Saad

Quillette’s Jonathan Kay speaks with Concordia University marketing professor Gad Saad about his take-no-prisoners social-media style, Lebanese politics, and the inner ideological life of Seth Rogen. Gad Saad is a Lebanese-Canadian evolutionary psychologist known for his work in the fields of marketing, consumer behavior, and evolutionary psychology. He holds the position of Professor of Marketing at the John Molson School of Business at Concordia University in Montreal, Quebec, Canada. Saad is particularly well-known for applying evolutionary psychology to marketing and consumer behavior, a field he has termed “evolutionary consumption.“ Born in 1964 in Beirut, Lebanon, Saad and his family emigrated to Canada in response to the Lebanese Civil War. He completed his undergraduate degree at McGill University and received his M.S. and Ph.D. from Cornell University, with his doctoral thesis focusing on the application of evolutionary psychology in the field of consumer behavior. Saa