Canonicalization: SEO Mythbusting

In this episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Rachel Costello (Technical SEO Consultant, Builtvisible, at the time of recording Technical SEO & Content Manager, DeepCrawl) discuss the most common SEO questions and myths around canonicalization. Specific timestamped topics discussed in this episode: Canonicalization is not a topical grouping (0:00) The most common canonicalization myths (1:29) Is canonicalization a directive or a signal for Google Search? (2:01)