WHOOP Becomes Official Wearable of CrossFit

Join the WHOOP x CrossFit community for $30 off any membership today at WHOOP, the human performance company, and CrossFit today announced a multi-year partnership naming WHOOP the Official Wearable of CrossFit. The partnership will help CrossFit athletes at all levels benefit from WHOOP data around training, sleep, and recovery. CrossFit also plans to share data from the world’s fittest athletes via integrations into its broadcast programming and other digital and on-site channels. In addition to the new quality of fan and athlete engagement that WHOOP will bring to the sport with real-time data sharing features like WHOOP Live, WHOOP and CrossFit will create several co-branded events over the course of the partnership and go deeper into co-created storytelling highlighting health and fitness. The CrossFit Games -- () The CrossFit Games® - The Sport of Fitness™ The Fittest On Earth™ #CrossFitGames