Aaron Colak — ML and NLP in Experience Management

Aaron Colak is the Leader of Core Machine Learning at Qualtrics, an experiment management company that takes large language models and applies them to real-world, B2B use cases. In this episode, Aaron describes mixing classical linguistic analysis with deep learning models and how Qualtrics organized their machine learning organizations and model to leverage the best of these techniques. He also explains how advances in NLP have invited new opportunities in low-resource languages. Show notes (transcript and links): --- ⏳ Timestamps: 00:00 Intro 00:57 Evolving from surveys to experience management 04:56 Detecting sentiment with ML 10:57 Working with large language models and rule-based systems 14:50 Zero-shot learning, NLP, and low-resource languages 20:11 Letting customers control data 25:13 Deep learning and tabular data 28:40 Hyperscalers and performance monitoring 34:54 Combining deep learning with linguistics 40:03 A sense of accomplishment 42:52 Causality and observational data in healthcare 45:09 Challenges of interdisciplinary collaboration 49:27 Outro --- Connect with Aaron and Qualtrics 📍 Aaron on LinkedIn: 📍 Qualtrics on Twitter: 📍 Careers at Qualtrics: --- 💬 Host: Lukas Biewald 📹 Producers: Riley Fields, Cayla Sharp, Angelica Pan, Lavanya Shukla --- Subscribe and listen to our podcast today! 👉 Apple Podcasts: ​​ 👉 Google Podcasts: ​ 👉 Spotify: ​