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Credits: Advertising Agency: Lg2, Montreal, Canada Creative Directors: Katherine Melançon, Catherine Savard, Joëlle Choquette Creative: Jean - François Clermont Strategic Plannings: Alexis Robin, François Royer - Mireault Content Chief: Joëlle Choquette Account Services: Audrey Lefebvre, Stéphanie Pellicer Agency Producer: Isabelle Fonta, Johanne Pelland