Big Beverage companies are spending a lot of money to try to convince American consumers that they care about plastic waste and that recycling is the answer. But plastics recycling is an abject failure. The only SOLUTION to our plastic pollution crisis is to reduce the amount of plastic we make, use and dispose of. If companies like Coca-Cola, Nestle, and Pepsi-Co truly care about reducing plastic waste, they must adopt reuse and refill systems and stop trying to block container deposit laws (aka Bottle Bills). Anything else is just greenwashing...
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