Anastasia Anichenkova I Agile communications and digitalization

Anastasia Anichenkova «Agile communications and digitalization - what for? Learn today, tomorrow will be late» Waterfall and rigid business planning is being replaced by flexible and immediate reaction to changes, focused on “raw“ but ready-to-use ideas and products. This is what the concept of agile is about. Digitalization is based on social media, mobility, analytics and clouds - global technological trends in IT, which have been focal points for the last few years. It was their cumulative effect that