Thomas Ezan — Experimentation at scale: Fuel your application’s growth through A/B testing

You’ve worked long hours, shipped your application, and achieved moderate traction. Now what? See how you can use the “Build, Learn and Measure” loop to identify growth opportunities. In this talk, we will explore the core mechanics of A/B testing and how it can be used to grow your user base. We’ll also discuss how to adjust your experimentation strategy to scale alongside your growing teams and codebases.