Backstage at Gosha Rubchinskiy’s Autumn Winter 2016 Fashion Show

See the process of a Gosha Rubchinskiy runway in this film created backstage at his AW16 show. Director Avdotja Alexandrova captures the build-up to the catwalk which saw streetcast models, including London-based photographer Tom Emmerson, take to the catwalk. Although ‘post-Soviet skatewear’ is the term most used in relation to his work, Rubchinskiy showed that there’s so much more to his design vocabulary than this. He cited multiple subcultural references including punks, skaters and skinheads like the ones he said hung out at the TaMtAm (Saint Petersburg’s first independent music club) in the early 90s. This comes across very literally in the lookbook model’s hair (or lack thereof). Directed & edited – Avdotja Alexandrova Camera – Avdotja Alexandrova, Nikolay Ladonkin Music – Buttechno