Direct mail targets your kitty

Most direct mail never gets looked at. To increase the odds for a kitty litter retailer, we did something that would get cats’ attention first. Cats went nutso for it... and so did their owners! Advertised brand: Bulk Cat Litter Warehouse Advert title: Bulk Cat Litter Warehouse DM Advertising Agency: Rethink Canada, Vancouver, Canada Agency website: Creative Director: Ian Grais, Chris Staples Art Director: Leia Rogers Copywriter: Bob Simpson Designer: Lisa Nakamura Account Manager: Marie Lunny Print Producer: Cary Emley / Sue Wilkinson Printer: Metropolitan Fine Printers Editor: Chris Nielsen Cats: Mona, Bella, Ommie, Jojo, Paul, Linus, Malo, Taika, Riley, Gracie, Prince Ruv, Bagheera, and Pebble. Published: February, 2014