Lecture 9. The New Negroes

American History: From Emancipation to the Present (AFAM 162) In this lecture, Professor Holloway discusses the New Negro mentality, a new black consciousness forged out of political and economic frustration and the cultural shocks of the Great Migration. The New Negro ideology was articulated on a wide scale after World War I, when the promises of democracy at home went unfulfilled. Marcus Garvey best articulated this new consciousness through his Universal Negro Improvement Association (UNIA), the first