Andrzej Tucholski interview with prof. Robert Cialdini on The psychology of persuasion

Robert Cialdini is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz and the honoris causa doctorate from SWPS University. He is best known for his 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion. (Wikipedia)