Dermablend Pofessional "Go Beyond the Cover" - Campaign Review
[EN] TUXEDO has been appointed by Dermablend USA (L’Oréal Group) to create a video campaign showcasing the benefits of Dermablend Professional Leg & Body Tattoo Primer & Leg products. This campaign, titled « Go beyond the Cover », features Rico Genest, also known as Zombie Boy the fashion world’s new darling.
Arising a meeting between Zombie Boy and Ludwig Ciupka, Creative Director at Tuxedo who discovered Rico in 2009, this collaboration resulted in a project aiming to highlight the importance our society gives to looks, and how they can be misleading. The basic idea was to « transform » Zombie Boy by completely hiding his tattoos (face and body). This operation, which involved a whole day of work from a team of expert make-up artists, made Zombie Boy unrecognizable.
The video came out on Wednesday night at 5:30 pm leaked by but was officially launched to media outlets and bloggers on Thursday morning at 9:00 am. In less than 24 hours, the video had 500 000 v
1 view
216
50
2 months ago 00:02:24 1
“GO BEYOND THE COVER“ Campaign with Zombie Boy by Fashion Channel
8 months ago 00:04:16 1
Dermablend Pofessional "Go Beyond the Cover" - Campaign Review
2 years ago 00:18:07 1
IN-DEPTH SMOKY EYELINER TUTORIAL 🖤| Julia Adams
3 years ago 00:01:49 1
YouTube: Our Brand Mission
4 years ago 00:02:53 1
DERMABLEND Professional Zombie Boy
6 years ago 00:03:16 9
Dermablend Professional Go Beyond The Cover Behind the Scenes\\ Реклама тонального кремя \\
7 years ago 00:13:26 27
Flawless Foundation AND Q&A
8 years ago 00:07:46 26
Zombie Boy Зомби Бой ООАК Рик Дженест (Rick Genest) OOAK Monster High doll
9 years ago 00:02:53 38
Zombie Boy sem tatuagem
9 years ago 00:02:53 6
WHAT’S VIRAL: L’uomo più tatuato del mondo, lo direste mai?
10 years ago 00:02:53 31
DERMABLEND professional
10 years ago 00:02:53 10
Рик Дженест Zombie Boy без тату в рекламе Dermablend Professional
10 years ago 00:02:53 17
Реклама тонального крема с Риком Zombie Boy Дженестом
10 years ago 00:02:53 15
Extreme makeover - Rick Genest - Zombie Boy
11 years ago 00:02:53 36
Zombie Boy - DermaBlend Professional “Go Beyond the Cover“
12 years ago 00:02:53 17
Dermablend Professional
12 years ago 00:02:53 23
Rick Genest in Dermablend professional’s ad
12 years ago 00:03:16 17
Как снимали Zombie Boy в рекламе Dermablend Professional