Detroit Rubber Ep. 1 of 6 - Eminem Gives Prince Fielder $10k Air Jordans

Subscribe to LOUD for more Detroit Rubber: Eminem Gives Prince Fielder $10k Air Jordans About DETROIT RUBBER: Rick Williams and Roland “Ro“ Coit are the pre-eminent sneaker heads in Detroit and owners of the premier sneaker shop in the area, Burn Rubber. Since they took over the store in 2007, Rick and Ro face challenges every day as they grow Burn Rubber into a worldwide lifestyle brand, but nothing compares to their ambitions today:  opening their second location and a br