Renita Käsper: “Can great Employer Brand help you save on payroll costs?“ / #HRAPI

Can great Employer Brand help you save on payroll costs? There has been a lot of talk about the employer’s brand lately, yet it still seems to be a “nice to have“ marketing campaign for future employees, which is quite difficult to measure and link to the business goals. Building a positive employer image is a time-consuming and labor-intensive task, nothing changes overnight and, of course, you need some resources. The question arises, why all this trouble? In short, an employer’s brand is all about how your potential future employees will see your company from the outside, and of course you shouldn’t forget your existing employees to whom your employer brand should be resold over and over again. In fact, we should always start from the inside, from those we already have. Let’s find out together why you should care about employer brand! Renita Käsper​ Germany. Berlin Talent Acquisition Team Lead Babbel Renita Käsper is the Talent Acquisition Lead at Babbel, world most successful language app. Founded in 2007, Babbel is the world’s top-grossing and most effective language-learning app with more than 750 employees from 60 nationalities working in Berlin and New York. Renita Käsper is passionate about People topics from 2000. Worked as a Recruitment Team Lead, Executive Recruiter, Sourcer, and Employer Brand Consultant at one of the biggest job boards in Baltics - CV Keskus. Within seven years of excellent and hard work CV Keskus team built the award winning recruiting team, combining possibilities of the biggest job-board/database and deep knowledge of recruiting consulting. Renita is expert in sourcing and developing recruiting strategies and setting processes that meet the long-term hiring needs of the companies, driven to attract top talent. Renita has been part of the Jury of Employer Brand Award in Estonia for seven consecutive years, organised by Institute of Marketing (Dream Employer) and also HR- Brand Belarus Jury for two years 2015, 2016 and 2020! Last year she had a great opportunity to be part of Jury of the Employer Brand Award Uzbekistan EMBRAS 2019 and she is invited to join in 2020 as well. Also for the first time she is participating as a member of Jury in the Employer of Choice Awards Bulgaria. She also helps companies with in-house trainings in Employer Branding and Recruitment field topics. She is also co-founder of Recruitment Thursday events in Estonia, recruitment enthusiasts monthly get together where they share their knowledge and experience. Renita is an international public speaker passionate about recruitment, sourcing and employer branding topics. She is a photography enthusiast. Traveller. Book, art & architecture lover. Berliner almost 2 years now, originally from Tallinn, Estonia.