Moneyball meets football 🤑 | Brentford’s unique transfer model 🐝

“We are a selling club,“, explains manager Thomas Frank. Brentford’s unique transfer & analytics strategy ensures they keep up with the Championship’s elite, despite their disparity in budget. A string of top half finishes in the Championship displays their success, as their push for the Premier League nears. We look into how their unique strategy works, and why it’s necessary to the club. About Sky Bet: At Sky Bet, we believe that betting should never get in the way of sport. Please gamble responsibly: