Audi_Passion leaves its mark

Agency: DDB Spain Client: Product: Sponsorship Real Madrid CF -- FC Barcelona Executive Creative Director: Fernando Barbella Creative Directors: Jaume Badia, Alejandro Arriagada Art Director: Silvia Cutillas, Aldo Ferretto Copywriter: Javier Nuñez Production Company: Monkey films Director: Blai Graell Next Saturday, December 10th, the Spanish Derbi . “El Clásico“ will be played at the Santiago Bernabéu Stadium, the long awaited match between Real Madrid CF and FC Barcelona. As a sponsor and official vehicle supplier of both teams, Audi wanted to be present this year in a very special way with an action connecting both online and offline environments: a print ad in major newspapers all over Spain produced as never before and an online video and TV spot showing football and car fans how they did it. Two passions, two players and a challenge