OCAD University Visual Identity [Winner - Graphics / Branding / Identity]

DESIGNER: Bruce Mau Design OCAD University had achieved degree-granting status. They needed a new identity reflecting that status. BMD’s design, inspired by OCAD U’s iconic Alsop-designed building, reflects an inclusive, vibrant and vital institution built on creativity, risk and innovation. More system than logo, modular frames hold actual student art and design work.