Midea Commercial VFX Breakdown by WorldWide FX

Let your imagination fly and go behind the scenes to witness the VFX wonders that made this creative and very abstract project possible. Our team delivered more than 50 shots for this commercial. We were involved in the project since the pre-production period when we created many creature concepts, environments, storyboards, and animatics. All of this evolved (pun intended!) during the post when we were applying the approved concepts and translating them into various CG, FX, and interior assets. “The main challenge was to achieve transformations within just a few frames, telling the evolution of different objects and creatures, but it was also a very interesting task,“ Nikolay Bonev - the CG Supervisor of the project, shared. To learn more about the studio visit Don’t miss our openings here - All footage is copyright by Worldwide FX and its respective partners.