CNN ECOSPHERE Project | Case Study

( Google Chrome recommended ) In November 2011, the UN invited representatives from 194 states to discuss climate change at the COP17 Conference in Durban, South Africa. CNN launched the ECOSPHERE Project and brought the world to the COP17 Climate Change Conference with a hashtag. The CNN ECOSPHERE is a digital ecosystem growing from thousands of tweets about climate change. A real-time visualisation of the global discussion on the internet. Every #COP17 tweet stimulated growth in one of the numerous plants representing topics like Sustainability or Carbon. The size, colour and growth rate of these plants gave users a fascinating view of how the international conversation was evolving. CNN invited people to plant a thought with hashtag #COP17 and brought the project to the COP17 Conference. Here a live digital installation connected delegates with contributions from all over the world -- getting more people involved in a climate change conference than